The true cost of an ugly website

The true cost of an ugly website

We are taught never to judge a book by its cover. But in this superficial age, looks are everything, especially for websites. Your website is a customer’s first impression of your business, and if it doesn’t wow them, you’re losing money. Follow these best practices so you don’t end up in that situation. A variety […]

Secure your Mac computer in 6 easy ways

Secure your Mac computer in 6 easy ways

If you’re a Mac user, data privacy and security should be your #1 priority. Without the right security measures, you’re inviting cybercriminals to steal your critical data. Are you willing to take the risk? Secure your computer and fortify your defenses with these six tips.  The basics First, let’s start with the basics and head […]

How to create engaging content

How to create engaging content

When social media is used correctly, marketers can better understand their target audience and thus create better content and deliver it more effectively. This is vital since you’ll be able to send customers tailor-made content that helps increase conversion rates and sales revenue. Grow your business with social media with these four steps: Identify what’s […]

Four Facebook features for your business

Four Facebook features for your business

Facebook is like a Swiss Army knife, practical and featureful. But did you know that Facebook has hundreds of built-in marketing features that 1.8 billion users worldwide are mostly oblivious to? With that in mind, here are four Facebook features you can use to boost your SMB’s social marketing efforts: Audience Insights tool This free […]

Marketing your SMB with Pinterest

Marketing your SMB with Pinterest

The waitlist for Pinterest’s latest “DIY Promoted Pins” tool is proof of how eager small- and medium-sized businesses are when it comes to social media marketing. Establishing a solid online presence, promoting corporate content, and driving website traffic at the same time is every business owner’s dream come true. Here are some pointers to keep […]

Make your SMB stand out on social media

Make your SMB stand out on social media

In today’s competitive business environment, SMBs are constantly finding new ways to outdo one another. Recently, social media and content marketing strategies have become increasingly popular. But because many of your competitors are utilizing the same platforms as you are, it’s essential for you to find new methods to make your business stand out. These […]

Ugly websites cost your business big time

Ugly websites cost your business big time

We are taught never to judge a book by its cover. But in this superficial age, looks are everything, especially for websites. Your website is a customer’s first impression of your business, and if your site has poor graphics, illegible content, and other website no-no’s, that could end all chances of establishing a relationship and […]

Benefits of social media policy reviews

Benefits of social media policy reviews

We live in an age overflowing with information, and most of this is taking place in social media feeds and timelines. Social media is truly a window to the entire world, but it can be detrimental to your business if your employees are just messing about with hashtags, tweets, and likes all day. Annual social […]

How to use Snapchat for your business

How to use Snapchat for your business

Businesses nowadays are focusing their marketing efforts towards social media. Precious time and money are being invested in expanding customer base, establish corporate identity, and drive revenue. That’s why it’s vital for owners to know which platforms work, and which ones don’t. And this is no walk in the park. Over 71 percent of Snapchat […]

The right social media platforms for SMBs

The right social media platforms for SMBs

Facebook might be the biggest name in social media, but that doesn’t mean it’s the only one. Since there isn’t a one-size-fits-all platform, there are trendier options such as Instagram and Snapchat, with a burgeoning millennial base to choose from. With that in mind, it’s essential for business owners to understand the pros and cons […]