Why should you automate SMB marketing?

Why should you automate SMB marketing?

One of the biggest innovations in business and technology is marketing automation. Previously reserved for well-funded enterprises, marketing automation is now accessible to small businesses, thanks to affordable cloud solutions. Here are five profitable benefits to automating some of your most mundane marketing tasks. Instant responses to email requests If a customer or prospect sends […]

How to make buyers out of Instagram followers

How to make buyers out of Instagram followers

Did you know that your followers on Instagram are a goldmine for potential sales? But posting photos with a few filters is not enough to do the job. Turning your Instagram followers into buyers needs more than just a bunch of pretty images; it demands some marketing strategies to engage your followers and attract potential […]

Tips for safeguarding business data

Tips for safeguarding business data

Some of the most well-known companies in the world have been victims of cyberattacks, including Sony Pictures, Home Depot, Adobe, and eBay. While major corporations are high-profile targets for hackers, small- and medium-sized businesses are not exempt, so they need to secure their networks and data. It may be difficult or impossible to undo any […]

Is your business prepared for hurricanes?

Is your business prepared for hurricanes?

In 2018, eight hurricanes left a trail of devastation that destroyed homes and businesses. Things aren’t looking bright in 2019, as experts have warned that major hurricanes will likely occur this year, too. Businesses looking to avoid the effects of Hurricanes Harvey and Irma from years past must build a solid disaster recovery (DR) plan […]

9 Cybersecurity terms you need to know

9 Cybersecurity terms you need to know

If you just called a malware a “virus,” then you are definitely being left behind in digital talk. Knowing a few IT things here and there not only enables you to have some rapport with your tech-savvy colleagues, but it also helps you have a better understanding of some basic IT know-how. Read on to […]

Technology tips to increase efficiency

Technology tips to increase efficiency

When it comes to increasing your employees’ efficiency and productivity, technology can provide countless opportunities to streamline workflows, eliminate redundant processes, and reduce costs within your organization. If you’re looking to stay ahead of the competition, you need to ditch the traditional ways of working and follow the tips below. Change office communication To increase […]

The basics on 2-step and 2-factor authentication

The basics on 2-step and 2-factor authentication

To keep your network safe from cybercriminals, your first line of defense should be a secure login process. When it comes to verifying user identity, you can choose between two-step authentication and two-factor authentication. Know more about the difference between the two, so you can have a better appreciation of your cybersecurity options. If you […]

Manage transactions better with an OMS

Manage transactions better with an OMS

More and more businesses today are seeking ways to run their operations optimally from top to bottom, a huge reason behind the proliferation of order management systems (OMSs). Find out if your business will benefit from one. First off, we need to clarify that inventory management systems (IMSs) are not the same as OMSs. The […]

Warning signs your computer has malware

Warning signs your computer has malware

With the rise of eCommerce and online banking, cybercrime has evolved. Like criminals who pull smash-and-grab jobs, they go where the money is. However, unlike bank robbers, cybercriminals do their best to avoid detection by letting malware do the work for them. Viruses and ransomware sneak into PCs to quietly steal passwords, financial credentials, and […]

What goes into a business continuity plan?

What goes into a business continuity plan?

Power outages, disasters, and other disruptions are inevitable. Thousands of businesses around the globe are affected by them every year, with lost profits ranging into the millions, if not billions. So how can your business protect itself and stay open when the unexpected strikes? Here is a standard business continuity plan (BCP) your company can […]