September 28th, 2015

164_A_SMDo you ever feel like your social media efforts are going nowhere? Does it feel like you spend more and more time marketing your small business on Facebook, Twitter and other social media platforms, but with little return? Well, a recent survey reveals just how much ROI small business owners are actually gaining from their social media efforts, and the results are eye-opening.

Survey details

The survey was conducted by a small business directory and support network known as Manta. They surveyed 540 of their small business members with the aim of learning how much ROI these companies are gaining from social media marketing.

The results

Based on data on the 540 participants, 41% of businesses are receiving a return from social media marketing, which leaves nearly 60% with nothing to show for their investment of time and money. And as for the businesses that are gaining a return, over 80% earn less than $1,000 a month from their social media efforts. More surprisingly, close to half bring in less than $100 a month.

As a small business owner, should these numbers be cause for alarm? According to the CEO of Manta, John Swanciger, part of the reason the return is so low for most businesses is that their social media priorities are misguided. He notes that social media is less about bringing in new customers, and more about community building. "For a long time, the mantra was that social media could bring in new customers,” he says. “In reality, social media is a community builder, and your biggest fans are your already-loyal customers. When small businesses treat social media as the new word-of-mouth community, the real return will follow."

One of the oldest marketing tactics around is word-of-mouth marketing. Every day, people recommend products, restaurants and businesses they love to friends and family members. And social media is the perfect platform to cultivate your fans’ love of your brand. But according to the Manta survey, less than 8% of business owners cited building community as their primary social media goal.

So how do you build a community on social media?

Besides the obvious investments of time and money, here are a few quick tips to get you started:
  • Regularly post content that is valuable to your social media following - the keyword here being valuable.
  • Ask your followers questions to start conversations, and then engage with them. This builds a connection between your brand and customers.
  • Show your followers that you genuinely care about them, and they’ll likely do the same for you with glowing recommendations to friends and family.
Of course there is much more to it than this, but these quick tips can help you get started. If you’re struggling with your own social media efforts and would like to learn more, we’re happy to point your business in the right direction. Call us today to speak with one of our experts.
Published with permission from Source.

Topic Social Media
September 21st, 2015

One of the most neglected aspects of a Business Continuity Plan (BCP) is what happens to employees. Much emphasis is put on protecting and recovering data, but your employees are just as valuable to keep your company running. By setting up your company’s BCP with detailed instructions on working from home during a disaster, your employees can help you make it through anything. Here’s how you can do it.

Step 1 - Prepare

What good is a BCP if your employees don’t understand or even know about it? Saving your data and information is important during times of emergency, but so is making sure your employees can execute their day-to-day functions. Guarantee they understand what is expected from them during a disaster by explaining this in a dedicated meeting. This will also provide a forum for your staff to ask questions and better understand how they fit into the BCP as a whole.

Among the most important things to include in the formulation of any planning are clearly defined roles and open lines of communication. Everyone should know who they report to, as well as who his or her backup is. This will help ensure your company has all its bases covered if a disaster should strike.

Step 2 - Give them the right tools

You can’t expect employees to work from home during a disaster if they do not have the proper tools to succeed. Of course, these also have to be cost effective as well; it’s not feasible to simply hand out workstations to everyone to store at home in case of emergency. For starters, investing in cloud-based solutions will help make it possible to keep service interruptions to a minimum. Microsoft Office 365, for instance, lets users access its programs and files from anywhere and on any device. This means that, if your office is no longer accessible, staff can keep working on their existing projects at home from their own device.

Cloud-based VoIP is another tool that can keep employees up and running from home. These systems can make sure all calls to your office are forwarded to your employees’ cell phones. This allows for communication between your clients and employees to continue uninterrupted even if your office is closed.

Step 3 - Practice

Have each employee take a day to work from home so they are able to get hang of how the process will go if a disaster strikes. This will get them comfortable with the workings of everything, as well as seeing if there are any issues that crop up. Rarely, if ever, does anything go perfectly on the first attempt, so practicing before a disaster can help eliminate any problems that might occur during the real thing.

Make sure you take the time to review how it went with each employee. This will give you an opportunity to see how practical this aspect of your BCP is, and which areas can be made stronger. The idea of the exercise is to allow each employee to feel confident in his or her ability to work during a disaster, and to give you the reassurance that they understand their role as it relates to the wider BCP.

Step 4 - Be alert

Finally, it’s important to keep an eye on possible events that could force you to shut down your office, and make sure your staff is also aware of the situation. The more time they have to prepare to work from home, the more ready they will be. Of course, not every event is possible to predict ahead of time, but if the a blizzard is forecast or there have been protests nearby, alert your staff of the possibility that your BCP may go into effect.

A comprehensive Business Continuity Plan can be the difference between your business surviving or failing if a disaster occurs. Let our experts find a BCP that ensures your company can carry on through thick and thin.

Published with permission from Source.

September 7th, 2015

Business_Value_Sep7_AWe all know IT plays a valuable part in your company’s operations, but is it possible to quantify that value? By asking your IT guy the right questions you should be able to get an idea of what they are adding, or subtracting, from your business’s value. Whether your IT is handled in-house or through a Managed Services Provider, here is some advice on what you can do to help determine its value.

Don’t accept metrics

IT people love using metrics to show how they are contributing to your business. The problem is most of these metrics don’t show you anything. Sure, high uptimes sound great and low mean-time resolutions are probably a good thing, but how do these impact your business? Don’t arbitrarily accept these as signs IT is contributing to the value of your bottom line. Dig deeper and get an explanation as to why these metrics matter. There is a reason your IT department wants you to see these metrics, but it is important to have them explain it.

Ban “tech speak”

There was a time in the world when it was impossible to avoid “tech speak”, but that era has passed. Your modern-day IT person should be able to explain just about everything to you in plain English. Realistically, if they are doing a good job, they should want to share that information with you in a way you will understand easily. If you find your IT department relying heavily on “tech speak”, chances are there is something they don’t want you to know about.

Make sure your IT provider understands business goals

If you want your IT working for you and adding value to your company, then those responsible for it have to know what your goals are. It is then, and only then, that they will be able to manage your technology with these goals in mind. Too often companies assume their IT provider knows what their priorities should be, founded on company principles, but the reality is that the contractor will operate on the basis of what it thinks is best. These two entities pulling in separate directions can hurt your business in many ways. By making sure your IT department - again, whether in-house or outsourced - is pulling in the same direction as everyone else, technology can add a whole lot of value to your company.

Meet with your IT provider often

It doesn’t matter if you have in-house IT or use a Managed Services Provider, you should be meeting with them on a regular basis to understand what they are doing. There is no need to banish them to some dark corner of the building, or only summon them when something breaks. By incorporating them into the operations process and maintaining open lines of communication, you are likely to see things in your office run a whole lot more smoothly. Not only will you get a better understanding of how IT is providing value to your business, they will gain a deeper appreciation of how your company operates. This will help both sides understand how the other operates, and enable you to find new ways to help each other.

Listen to IT recommendations

Chances are that whoever is handling your IT has numerous different ideas on how your company can use technology to decrease costs, increase productivity, and become more profitable. You would be foolish to not at least consider what they have to say. One of your company’s most valuable assets is technology,and your IT department should be up-to-date on what improvements can be made. There could be nothing more valuable to your company than an IT department proactively finding ways for you to get ahead of the competition using technology.

Is IT hurting your business value? Want to instead use it to drive increased bottom-line profits for your company? Contact our technology experts and find out how we can help.

Published with permission from Source.

August 31st, 2015

You’re probably all too aware of the Ashley Madison hack by now. Maybe you are closely following the names and people involved, perhaps you don’t care or most likely you are somewhere in the middle. No matter where you find yourself standing on this issue, it should be used as a valuable learning tool for your company’s security. Here are three lessons your business can take away from the scandal.

1. Make sure your company’s security data is actually secure

You probably tell clients their information is secure, but just about every company makes that claim. One of the biggest mistakes made by Ashley Madison was the failure to know if its data was truly secure. The company publically lauded its security, but it now seems like those claims were rather hollow. In fact, it appears as if no one at Ashley Madison knew a whole lot about its security practices until it was too late.

Don’t simply pass off your business’s security to the IT department. Being involved will allow you to see how it works. You don’t need to be a tech expert to understand how your data is being secured. Your security provider, whether it be in-house or via a managed services provider, should be able to explain security practices in layman’s terms. This will allow you to ask questions and be proactive because chances are if you see a weakness, others will notice it as well.

2. Beware of your employees and their email and Internet activities

Another takeaway from this scandal was the fact many employees, both from private companies and government offices, were using business email accounts to sign-up for Ashley Madison and office Internet connections to access the site. Putting the ethical questions aside for a moment, public sentiment is undoubtedly negative and companies with employees who used Ashley Madison at work have been exposed to the scandal’s backlash.

By placing the appropriate email and Internet security solutions in place at your business, you can reduce the amount of risk your company is exposed to by employees. No one really wants to put restrictions on their employees’ Internet and email access, but it is important to be smart. Being connected to scandals like this can bring unwanted publicity to your business. Worst of all, your employees might not even realize they are putting your company in harm’s way when they access this type of content at work.

3. Be prepared for data loss

As the Ashley Madison case has shown us, massive data theft or loss can be the end of your business. When clients trust your business with their data, they are confident in your ability to protect it. Of course, things do happen and if your data does go missing, it’s important to have a plan of action ready. While it’s unlikely your company’s data breach is unlikely to garner the attention of Ashley Madison, it means a whole lot more to you, your company and your employees. Just because your company isn’t big doesn’t mean it’s invincible.

A disaster recovery plan can help your company ensure it has backups and even backups of your backups. If you believe your data has been stolen by hackers, it is important to act immediately. You’ll need to quickly assess what information has been stolen and inform the appropriate parties so they can take the necessary steps to protect themselves. From there, you will want to re-secure your company closing any security loopholes that have been found. Finally, access your backups and make sure your business continues to operate as close to normal during the crisis.

Worried about your security? We can show you how to protect yourself. Contact us today for more information on how to keep your company safe.

Published with permission from Source.

Topic Security
August 26th, 2015

BusinessIntelligence_Aug25_ADashboards have become an extremely useful tool for companies to make the most of their raw data. With proper implementation, a dashboard can display essential information in an easy-to-understand format, allowing business owners to take in the most important data about their company at a glance. But a dashboard can say a lot of things depending on its setup, and it’s important to choose one that can best serve your purpose. Here are three types of business dashboards to consider.

Strategic dashboards

Ideal for senior managers and executives, strategic dashboards are designed to help identify potential opportunities for business expansion and improvement. This type of dashboard doesn’t provide information in-depth enough to make complex decisions, and is typically is updated once a month or quarter.

Benefits of strategic dashboards As the name suggests, strategic dashboards are designed to provide strategic guidance. The dashboards give a bird’s-eye view of your business. They can contain anything from overall sales numbers to sales and revenue comparisons, or inventory levels, making it easy for executives to understand the overall health of the organization.

Analytical dashboards

This type of dashboard provides users with insights from a volume of data collected over time, enabling you to understand why certain things are happening, and what changes should be made in the future in order to accommodate them. The data presented in analytical dashboards tends to be complex, and usually requires advanced training to use. That’s why they are generally used by business analysts, instead of being widely deployed to other employees and across all departments.

Benefits of analytical dashboards When it comes to creating and implementing strong business strategies, understanding the trends and events in your data is crucial. Analytical dashboards provide detailed information that allows you to compare current against historic data. Implementing analytical dashboards allows you to enjoy in-depth analysis, identify patterns and opportunities in your data, and determine why processes are working in certain departments.

Operational dashboards

Operational dashboards are used to monitor the real-time operations of employees, allowing them to measure the effectiveness and efficiency of their work performance. This type of dashboard is commonly found in departments where it’s essential to respond to critical information quickly, such as those working in sales and marketing.

Benefits of operational dashboards Business owners rely on operational dashboards to track their employees’ progress, and to be notified of issues as they come up in order to respond quickly. What’s more, the dashboards provide up-to-date information, all bundled in one place, making it easy for employees to make quick decisions without having to dig through large amounts of data.

Dashboards concentrate all data, metrics, and parameters in one place, bringing a totally new dimension to business intelligence. Your company can significantly benefit from the right dashboard. If you’re looking to implement dashboards for the first time, or to enhance the functionality of your current dashboard, get in touch with us today.

Published with permission from Source.

August 20th, 2015

InternetSocialNetworkingandReputationManagement_Aug18_AThe more your company expands, the bigger its online presence will become. This means keeping eye on what your company puts online, as well as what others are saying about you, becomes a vital task. Online Reputation Management (ORM) is important, and here’s how you can get started with it.

ORM is still a relatively new concept, and one that small and medium-sized business owners may not yet be familiar with. Simply put, ORM is the monitoring and protecting of your company’s reputation online. Not only are you looking out for what your company is producing, but also what other people are saying about you.

You only control a limited amount of your company’s message. Consumers using social media control the rest and can often times make or break your company. That is why more and more businesses are investing resources in ORM. While many companies choose to handle their ORM in-house, there are ORM service providers who can take care of the process for you.

Search for your company

Once you’ve determined who will be looking after your ORM, it’s important to see how your business stacks up. The first thing you should do is search for your company on Google. The results are often telling for your business. Being at the top of the search results is a good sign, and shows your website has strong SEO terms and social media presence. If your company doesn’t appear on the first two pages of search results, or the results that come up aren’t what you want people to see, it’s time for your ORM team to get to work.

Bolster your online presence

Creating quality content - to boost where your business shows up in the search results, or push down negative content - is the next step for your ORM. Remember, most people only bother with the first two pages of Google search results, so you want to own those. Other ways to bolster your online presence include registering with online business directories like Yelp or These sites almost always rank very well in search results.

Another positive step would be to expand your social media portfolio to include sites you might not think of right away, like Google+, YouTube, Pinterest and even Tumblr. Being active on just a couple of these channels can further improve your exposure.

Set up a monitoring system

Finally, setting up a monitoring system will ensure your ORM is always up to date with your company's online profile. Signing up for Google Alerts can guarantee you are always informed of new brand or keyword mentions, while tools like Tagboard and TweetBinder will search various social networks for keywords and hashtags related to your business. These are valuable tools to ensure you’re on top of what's happening to your business online.

At the end of the day, your online reputation needs to be not only robust, but sterling as well. That is why dedicating resources to ORM can not only protect your business, but help it grow as well. Clients will find your business easily when they search for it, and the results they do find will be the things you want them to see.

Want to know more about ORM or anything else internet-related? Contact us and we can help your business today.

Published with permission from Source.

August 17th, 2015

164_SM_AOne of the most valuable tools available to the modern-day marketer is the email list. A large one can make you millions, and a small or nonexistent one can prevent your business from properly taking off. So how do you grow yours? Using social media is one way that is often less talked about. Here are three tips on how you can leverage it to grow your email list.

Post and share your emails publicly

If you create great content for your email list and no one sees it except your subscribers, how are your non-subscribers going to know what they’re missing out on? They won’t, which is exactly why you should give your social media fans and followers a taste of the valuable content that awaits them after sign up.

Now let’s be clear. This doesn’t mean you should share every single email you send out to your list. If you did, there would be less of a need to subscribe. Instead, try sharing or posting an email once every few weeks or once a month.

Make it easy to sign up

Let’s face it. Many of us will take the easier, simpler path whenever possible. This is just as true in marketing as it is in other more primal aspects of human nature. Take eating, for example: if you’re short on time and have a choice between two restaurants for lunch, and one delivers and the other doesn’t, which one are you going to take? Likely the delivery. Even if you prefer the one that doesn’t deliver slightly better, you’d probably still take the delivery for the simple fact that they’ve made it easier for you.

In the online marketing world, the same concept works for gaining subscribers. This is why you need to make it as easy as possible for people to sign up after they’ve read your publicly shared email. To do this, simply add a sign-up link to the emails you share.

Create valuable content

You’ve probably heard the phrase “content is king”. However, whoever came up with this catchphrase left out a very important keyword. It should instead read “valuable content is king.” If you’re shelling out dozens of blog posts, emails, podcasts or videos a month but the content is useless to the reader, you’re not going to make any traction with your email list.

When trying to gain subscribers, always ask yourself, “what’s in it for them if they sign up?” If you simply have a signup box on your website or social media page, but no valuable content to go along with it, why would someone sign up? Would you sign up? The point is that there needs to be a reason for someone to subscribe to your email list. And valuable content is a very good reason.

Lastly, don’t forget to demonstrate why it’s more valuable for your future audience to subscribe rather than simply follow you on social media. To do this, give them an incentive to sign up. This could be in the form of an exclusive offer or a free ebook, course, report, or something similar.

Want more tips on leveraging social media to grow your business? Send us a message today.

Published with permission from Source.

Topic Social Media
August 10th, 2015

BusinessContinuity_Aug10_AIn the current world, business continuity planning (BCP) is imperative to the sustainability of your business. Without a well-thought-out plan in place, it is highly unlikely that your company will be able to survive and recover from disasters. However, there are several major roadblocks to the successful implementation of a business continuity plan. If you’re struggling with BCP, check out our list of some common challenges organizations face, and learn how to address them properly.

Challenge #1: Prohibitive costs

Business continuity planning has become exponentially expensive as availability requirements increase. Many solutions require substantial investments on the installation and maintenance of additional hardware, software, and data center infrastructure. These requirements drive up the cost of business continuity, and many company owners are reluctant to invest in protective measures.

The solution Instead of relying on costly physical servers to accommodate your backups, consider using efficient and affordable cloud computing solutions. You can transfer your important business files to the cloud and eliminate the expense of having to install and manage hardware infrastructure and software licenses.

Challenge #2: High complexity

Traditional business continuity planning is complex to implement, manage and execute. From managing the recovery infrastructure to updating disaster recovery documentation and testing the BCP to find and close potential loopholes, the prospect of embarking on a BCP project can be daunting, and the whole experience can prove time consuming. Combine with the pressure of your ordinary day-to-day duties, it can seem almost impossible to focus your attention on initiating a BCP.

The solution With all this in mind, it makes more sense to hire a professional IT service provider to plan, implement, and execute your business continuity plan. This way you can leverage their experience and expertise to ensure that, in the event of a disaster, your company will be able to get back on its feet and resume business operations as quickly as possible.

Challenge #3: Lack of staff involvement

There are so many requirements to be considered in a business continuity plan. And the more employees your organization has, the more difficult it is to relay the essence of the plan for everyone to understand. Staff involvement isn’t an option - it’s an absolute necessity if you wish for a successful BCP implementation!

The solution Depending on the size of your organization, you can either hold a company meeting to announce the essentials of your BCP, or schedule a meeting with key staff members who take an active role in the planning process. To create a long-lasting BCP program, you need to get everyone on the same page by emphasizing the importance of the plan in an easy-to-understand way.

Business continuity planning is one of the most important things you need to have in place. You never know when, or in what form, a disaster will strike - all the more reason to take a preventative approach to securing your company and all you’ve worked for.

Need a reliable partner to take care of all your business continuity planning needs? Get in touch with us today - we have exactly what you need to prepare and protect your company.

Published with permission from Source.

August 9th, 2015

Technology is, by its very nature, complex and often misunderstood. And we find that too often small businesses are misinformed by IT firms that either lack the knowledge they need to properly support their clients, or who put their own interests ahead of their client’s. In speaking with different clients and prospects in the valley, we find a lot of misconceptions.

These are a few of the more common ones:

  1. Macs aren’t suitable for business: For a long time Macintoshes were certainly thought of as oddballs in a business environment, usually relegated to graphic designers and occasionally as “Executive” computers. Although Apple emphasizes design and aesthetics, these factors are often seen as unnecessary in a business environment. But more and more Macs are being used more widely or exclusively at many companies. Macs have the advantage of being engineered as an integrated package, both software and hardware, so compatibility issues are not a problem. They also now integrate well with Windows servers and networks so there is less of a disadvantage when accessing network resources. Application compatibility remains a challenge, but there are 3rd party applications that can be used to run Windows programs on a Mac.
  2. The Cloud is not secure: Aside from the fact that we’ve been storing very sensitive information on the “cloud” for years in the form of online banking, credit cards, and now health information, the fact remains that cloud technology providers like BCS partner Dropbox, have everything to lose if they suffered any sort of major data breach. In most cases, data is encrypted in a way that cannot be defeated by anyone except the owner(s).
  3. Hackers aren’t interested in small businesses: Smaller companies often provide an enticing target for hackers, most of which are overseas and beyond the reach of the American justice system. Many do not have the level of security of larger firms so hackers may find it easier to compromise their systems. And since many small firms work with Fortune 500 they can be used as a round-about way to attack these firms. Keep in mind that most hacker attacks target users instead of a network directly. Also be aware that most firewalls that are currently used by small businesses are obsolete and unable to block modern hacking attacks.
  4. Desktop PCs are obsolete: You may have read about the demise of the PC (read “The PC is Dead” Washington Times, January 8th 2014). The detractors argue that they can be replaced with a portable devices or by PCs that can only be used to access the internet (i.e. Chromebooks). While this may be true with some users, particularly with consumers, it’s unlikely to take hold in the workplace any time soon. People who do real work using computers require a large display, keyboard, and mouse. And in fact, dual monitors have been shown to increase productivity even further. So for most workers, replacing their PC with a tablet and/or smart phone could never work.
  5. Your IT provider tells you your system will run faster if you upgrade your switch/cabling/server/other costly item: While equipment sometimes fails or becomes obsolete, it’s rare that a given problem can be solved with a network related or server upgrade. Network equipment in particular will last for years if properly maintained. We find that many companies who were told to upgrade the network or replace their server only to find that the problem they were trying to solve is still there.

About BCS: We are Apple and Microsoft certified. We have active partnerships with Dropbox, Fortinet, ESET, and Hitman Pro. We carry our own brand of custom PCs and often include them in our monthly agreements for free. We perform a thorough analysis before recommending the purchase of any piece of equipment and most importantly, we guarantee results.

July 28th, 2015

BusinessValue_July28_ATechnology has allowed businesses to get more work done with less time and expense. When properly implemented, it serves as a great tool that allows your employees to work remotely, collaborate more efficiently, and manage their time more effectively. If you want to thrive in today’s competitive marketplace, you need to make technology work for you. Here are some things you can do to make your employees more productive.

Change office communication

In order to increase efficiency, set up instant messaging software such as Skype on your employees’ workstations. This allows them to send instant messages to correspondents instead of having to get up from their desks to see whether the person is available. Of course, if you need to discuss big projects or issues, face-to-face communication is likely the best choice. But you can simply send a quick message for more trivial conversations, saving precious minutes and allowing you to get more work done.

Install video conferencing

Traveling to offsite meetings and training sessions takes time and, all too often, time spent on the road is time lost. Rather than commuting for hours outside your office, opt for a networked phone solution that offers video calls and conferencing. This way you can hold a video conference to discuss business matters from the comfort and convenience of your office. You can also take things up a notch and equip the conference room with tools to pull up documents and have them displayed on a big screen, so that everyone in the meeting can follow the conversation with ease.

Upgrade workstations

Outdated technologies and workstations limit your business’s progress, and are a hindrance to developing clued-up, efficient employees. Aging phone systems and slow networks can frustrate your team and bring productivity to a standstill. So it’s important to take the time to assess your current workstations, applications, hardware, and tools. This doesn’t mean that you have to buy a set of entirely new workstations. But you should replace obsolete equipment with more up-to-date machines. In addition, make sure all software and applications are up-to-date to ensure maximum efficiency and employee satisfaction.

Implement ERP software

Enterprise Resource Planning (ERP) is business process management software that allows organizations to automate processes and centralize data in order for employees to collaborate more efficiently. ERP software provides employees with up-to-date business information that they can easily access and make use of. What’s more, ERP also eliminates redundant data entry and reduces the number of spreadsheets that are used to record critical business data, by storing information in a centralized database.

To get the maximum return on your technology investment, it’s also important to partner with a knowledgeable and reliable service provider. Get in touch with our tech experts today to find out how we can implement technology to help your employees become more efficient and productive.

Published with permission from Source.